Importance of media relations
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Professional Bios: What to Include and What to Forget
When it comes to writing about and promoting others, PR professionals excel. When it comes to writing about and promoting themselves, PR pros can struggle just like anyone else.
You'd think writing about yourself would be easy. No one knows you better than yourself; your strengths and weaknesses, successes and goals. And yet, writing a professional bio for oneself can be a daunting exercise. Mistakes can be made.
Many people want to showcase their achievements without sounding like an egotistical maniac. The best bios seem to find a balance, weaving storytelling with supplemental facts, instead of running down a list of every position and award someone has earned. Anyone can search Google to find a LinkedIn Profile or resume. A great bio will elevate those facts into easy-flowing prose.
PRNEWS asked veteran communicators about what to include in a winning professional bio.
Show Your Service: “I'd say that it's important to note community and board service to showcase areas where you are applying your leaders
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History of public relations
Most textbooks date the establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history. Basil Clarke is considered the founder of the PR profession in Britain with his establishment of Editorial Services in 1924. Academic Noel Turnball points out that systematic PR was employed in Britain first by religious evangelicals and Victorian reformers, especially opponents of slavery. In each case the early promoters focused on their particular movement and were not for hire more generally.
Propaganda was used by both sides to rally domestic support and demonize enemies during the First World War. PR activists entered the private sector in the 1920s. Public relations became established first in the U.S. by Ivy Lee or Edward Bernays, then spread internationally. Many American companies with PR departments spread the practice to Europe after 1948 when they created European subsidiaries as a result of the Marshall
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The History of Public Relations
Public relations, a nuanced art, and strategic communication process, has played an integral role in human interaction and the dissemination of information throughout history. It is a profession dedicated to crafting and maintaining the public image of organizations, individuals, and brands, influencing public opinion, and managing relationships between an entity and its audience. The history of public relations is as storied as it is complex, intertwining with the annals of human civilization itself, where the fundamental objectives remain constant: to inform, persuade, and garner favourable public perceptions. From the time-honored practices of ancient civilizations using rhetoric and oratory to persuade public assemblies, to the sophisticated digital strategies employed in the 21st century, the evolution of PR reflects the changing mediums and mindsets through which societies communicate. As a cornerstone of effective communication in modern times, the significance of PR lies in its ability to not just relay messages, but to shape th
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