Bill bernbach quotes

Doyle dane bernbach
Bill bernbach ads
Bernbach, along with Ned Doyle and Maxwell Dane, founded DDB on June 1, 1949.

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William Bernbach Advertising.

Bernbach was a pioneer of print advertising and is credited with creating the modern advertising campaign. He understood that advertising didn’t always push to sell a product, and instead created campaigns that appealed to the consumer’s emotions. This approach made him one of the most influential advertising executives of all time.

Born on August 13, 1911 in the Bronx, New York City, he was educated in the city’s public schools and graduated from New York University with a bachelor’s degree in 1932. As well as studying English and business administration, he also pursued his interests in philosophy, music, and playing the piano.

Famous Bernbach campaigns:

Volkswagen campaings (famous ads: “Think Small” and “Lemon”)
Juan Valdezcampaign
We Try Harder for Avis Rent a Car System
Mikey for Life Cereal
You Don’t Have to be Jewish to Love Levy’s for Levy’s Rye Bread
It’s so simple for Polaroid.

1949, Ned Doyle, Maxwell Dane & Doyle Dane Bernbach (DDB)

The adve

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William Bernbach

American businessman (1911–1982)

William Bernbach
Bernbach in 1964
Born	(1911-08-13)August 13, 1911 New York City, U.S.
Died	October 2, 1982(1982-10-02) (aged 71) New York City, U.S.
Other names	Bill
Alma mater	New York University (B.A., English, 1932)
Occupation(s)	Advertising and Public Relations
Known for	Agency founder DDB
Spouse	Evelyn Carbone
Children	2 sons

William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.

Early life

Bill Bernbach was born to a Jewish family^[1]^[2] in The Bronx, New York City to Rebecca and Jacob Bernbach. He attended New York City public schools and in 1932 earned a bachelor's degree from New York University. He had majored in English

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All images and ads on this page courtesy of DDB.

Lately we’ve been taking a look back at the greats in the business.

If you’ve ever poked around in such things, you know that you’ll keep finding one name, over and over: Bill Bernbach.

Bernbach, along with Ned Doyle and Maxwell Dane, founded DDB on June 1, 1949. Often cited as one of the most important names in modern advertising (and even often mentioned in such pop culture outlets as “Mad Men”), Bernbach paired up art directors and copywriters and largely founded the creative department model that’s standard today. (For the record, he also worked with Paul Rand at the William H. Weintraub agency; DDB notes how Rand’s “bold simplicity” had a great influence on Bernbach.)

While Bernbach died in 1982, it’s far more than cliché and sentimental wording to say that his influence undoubtedly resonates to this day.

Here’s a selection of his top works, with explanations and insight from DDB—along with some of Bernbach’s quotes.

From DDB: This ad for Ohrbach’s, a retail outlet, first appeared in 1958 and may just be the single mo